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~subject:"Marketing management"
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Marketing management
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Customer Intelligence
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Economics : the strategy and practice : ESP
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Journal of marketing analytics : JMA
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Modern aspects and trends of
customer
intelligence
development
Soldatenko, Tatyana А.
;
Yessimzhanova, Saira R.
- In:
Economics : the strategy and practice : ESP
15
(
2020
)
2
,
pp. 107-113
Persistent link: https://www.econbiz.de/10012417820
Saved in:
2
The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.
;
Lala, Vishal
;
Gopalakrishna, Pradeep
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
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