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Marketingmanagement
Produktentwicklung
9,755
New product development
8,715
Innovation
4,421
Innovationsmanagement
3,673
Innovation management
3,574
Produktgestaltung
889
Product design
846
Consumer behaviour
639
Konsumentenverhalten
637
Theorie
636
Theory
631
Customer integration
597
Kundenintegration
596
Wissensmanagement
546
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524
Industrie
502
new product development
498
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488
USA
483
Deutschland
471
United States
470
Germany
449
Knowledge transfer
444
Unternehmenserfolg
444
Wissenstransfer
442
Firm performance
438
Projektmanagement
428
Erfolgsfaktor
419
Lieferantenmanagement
401
Supplier relationship management
401
Success factor
400
Project management
398
Marketing management
391
Beziehungsmarketing
375
Technischer Fortschritt
375
product development
374
Relationship marketing
373
SME
371
KMU
370
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156
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42
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German
27
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Calantone, Roger J.
6
Dogbe, Courage Simon Kofi
4
Kohlbacher, Florian
4
Nijssen, E. J.
4
O'Cass, Aron
4
Pomegbe, Wisdom Wise Kwabla
4
Banerjee, Sumitro
3
Carbonell, Pilar
3
Di Benedetto, C. Anthony
3
Ferdinand, Augusty Tae
3
Herstatt, Cornelius
3
Hultink, Erik J.
3
Morgan, Todd
3
Mu, Jifeng
3
Paczkowski, Walter R.
3
Reid, Mike
3
Sudhir, K.
3
Tidd, Joseph
3
Van Den Bulte, Christophe
3
Zhang, Jing
3
Abril Barrie, Carmen
2
Adhikari, Atanu
2
Ahmadi, Hormoz
2
Ali, Sadaqat
2
Ali, Shabahat
2
Andriyansah
2
Angelmar, Reinhard
2
Anokhin, Sergey Alexander
2
Aspara, Jaakko
2
Bamfo, Bylon Abeeku
2
Barczak, Gloria
2
Bartoloni, Eleonora
2
Bassano, Clara
2
Baussola, Maurizio
2
Boleslavsky, Raphael
2
Borah, Prasad Siba
2
Boso, Nathaniel
2
Cavicchi, Alessio
2
Chen, Annie Huiling
2
Choi, Jeonghye
2
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Esomar
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
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Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of technology marketing : IJTMkt
3
Springer eBook Collection
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
393
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91
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393
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91
Social capacitance : leveraging absorptive capacity in the age of social media
Arora, Anshu
;
Sivakumar, K.
;
Pavlou, Paul A.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 342-356
Persistent link: https://www.econbiz.de/10012493877
Saved in:
92
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
93
New product introduction success for private label products compared to branded by product category
Salnikova, Ekaterina
;
Baglione, Stephen L.
;
Stanton, John L.
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012607601
Saved in:
94
Expect success, get success : how self-fulfilling prophecy can impact new
product
development
Watson, Amy
;
Obal, Michael W.
;
Kannan, Rangapriya
- In:
Research-technology management
64
(
2021
)
4
,
pp. 29-36
Persistent link: https://www.econbiz.de/10012607623
Saved in:
95
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
96
Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi
;
Bamfo, Bylon Abeeku
; …
- In:
International journal of innovation management
25
(
2021
)
3
,
pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
Saved in:
97
A business history of the bicycle industry : shaping marketing practices
Mari, Carlo
-
2021
made by the bicycle industry to marketing as it is understood today, tracing key innovations in
product
development
and …
Persistent link: https://www.econbiz.de/10012289555
Saved in:
98
A Business History of the Bicycle Industry : Shaping Marketing Practices
Mari, Carlo
-
2021
-
1st ed. 2021.
made by the bicycle industry to marketing as it is understood today, tracing key innovations in
product
development
and …
Persistent link: https://www.econbiz.de/10012399903
Saved in:
99
Competitive strategies among Ontario farms marketing direct to consumers
Micheels, Eric T.
;
Böcker, Andreas
- In:
Agricultural and Food Economics : AFE
5
(
2017
)
10
,
pp. 1-23
new
product
development
and satisfaction with firm performance among direct and alternative marketers. Using a partial …
Persistent link: https://www.econbiz.de/10011657525
Saved in:
100
Strategic implementation of environmentally friendly innovation of small and medium-sized enterprises in Indonesia
Fadhilah, Muinah
;
Andriyansah
- In:
European research studies
20
(
2017
)
4B
,
pp. 134-148
Persistent link: https://www.econbiz.de/10012219534
Saved in:
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