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~subject:"Multichannel strategy"
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Multichannel strategy
Kundenanalyse
622
Customer analysis
553
Beziehungsmarketing
195
Relationship marketing
192
Consumer behaviour
113
Konsumentenverhalten
113
Deutschland
104
Germany
104
Theorie
95
Theory
95
Marktforschung
69
Market research
58
Einzelhandel
50
Marketingmanagement
49
Marketing management
48
Retail trade
47
Online retailing
41
Online-Handel
41
Kundenmanagement
36
Computer-assisted marketing
32
IT-gestütztes Marketing
32
Marktsegmentierung
32
Data Mining
29
Data mining
29
Kundenwert
28
Zielgruppe
28
Market segmentation
26
Target group
26
Customer value
25
Financial services
23
Finanzdienstleistung
23
Marketing
23
Verbraucherverhalten
23
Wissensmanagement
23
Customer satisfaction
21
Electronic Commerce
21
Kundenzufriedenheit
21
Multikanalvertrieb
21
Online-Marketing
21
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18
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2
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20
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1
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14
Aufsatz in Zeitschrift
14
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6
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6
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1
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English
20
German
1
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Çengel, Özgür
2
Akturk, M. Serkan
1
Amorim, Pedro
1
Basu, Preetam
1
Briel, Frederik von
1
Carlson, Jamie
1
Chen, Youhua
1
Chowdhury, Noman H.
1
Cocco, Helen
1
Demirag, Ozgun Caliskan
1
Demoulin, Nathalie T. M.
1
Dias, Joana Carmo
1
Fisher, Marshall L.
1
Franke, Markus
1
Gallino, Santiago
1
Gao, Fei
1
Gokulakannan P.
1
Gulnaz Banu P.
1
Hailu, Aregu Asmare
1
Heim, Gregory R.
1
Hickman, Ellie
1
Huang, Min
1
Jin, Delong
1
Ketzenberg, Michael
1
Kharouf, Husni
1
Lancelot Miltgen, Caroline
1
Lazaris, Chris
1
Mandal, Prasenjit
1
Mimoun, Mohamed Slim Ben
1
Mäder, Patrick
1
Neves-Moreira, Fábio
1
Oktay, Büşra
1
Rahman, Syed Mahmudur
1
Saha, Kushal
1
Sekhon, Harjit
1
Sfakianaki, Emmanouela
1
Silva, Francisca Pinto
1
Silva, Susana C.
1
Slama, Boulbeba
1
Su, Xuanming
1
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
International journal of production economics
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Channel strategies and marketing mix in a connected world
1
E-retailing challenges and opportunities in the global marketplace
1
International journal of innovation and technology management : IJITM
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of operations management
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Working paper series : WPS
1
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ECONIS (ZBW)
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
5
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
6
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
7
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
8
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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