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~subject:"New product development"
~type_genre:"Reprint"
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New product development
Produktentwicklung
3
Advertising
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Beziehungsmarketing
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Sinha, Rajiv K.
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Smith, Robert E.
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Targowski, Andrew
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Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Information systems and new applications in the service sector : models and methods
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ECONIS (ZBW)
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The architecture of service systems as the framework for the definition of service science scope
Targowski, Andrew
- In:
Information systems and new applications in the service …
,
(pp. 55-75)
.
2011
Persistent link: https://www.econbiz.de/10009124097
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2
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
3
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
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