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~subject:"Omnichannel"
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Search: subject:"Multikanalvertrieb"
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Omnichannel
Multichannel strategy
334
Multikanalvertrieb
334
Mehrgleisiger Vertrieb
193
Einzelhandel
178
Retail trade
162
Vertriebsweg
139
Beziehungsmarketing
138
Distribution channel
138
Relationship marketing
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Online retailing
133
Online-Handel
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Consumer behaviour
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Deutschland
91
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84
Electronic Commerce
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Marketingmanagement
45
E-commerce
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Marketing
40
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39
Vertriebsorganisation
36
Omnichannel retailing
31
Digitalisierung
27
Online-Marketing
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Internet marketing
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Lieferkette
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Supply chain
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Dienstleistungsqualität
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Erfolgsfaktor
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Service quality
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Verbraucherverhalten
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Handelsmarketing
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Retail marketing
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Customer analysis
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Customer satisfaction
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Kundenanalyse
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Alexander, Bethan
2
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1
Anh Thi Van Nguyen
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Journal of retailing and consumer services
8
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of retailing
2
The international review of retail, distribution and consumer research
2
A Research Agenda for Service Marketing
1
Benchmarking : an international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MIS quarterly
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
The journal of brand management : an international journal
1
The journal of services marketing
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Transportation research / E : an international journal
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ECONIS (ZBW)
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1
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
2
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
3
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
4
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
5
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
6
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
7
Change in technology-enabled omnichannel customer experiences in-store
Alexander, Bethan
;
Kent, Anthony
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169724
Saved in:
8
Assessing the moderating effect of brick-and-mortar store on omnichannel retailing
Teixeira, Rafael
;
Duarte, André Luís de Castro Moura
; …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10013407328
Saved in:
9
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
10
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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