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~subject:"Retail trade"
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Search: subject:"Computer-assisted marketing"
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Retail trade
Computer-assisted marketing
737
IT-gestütztes Marketing
737
Beziehungsmarketing
283
Relationship marketing
283
Theorie
157
Theory
157
Deutschland
125
Germany
119
Marketinginformationssystem
97
Marketingmanagement
95
Marketing management
94
Marketing
90
Data Mining
77
Kundenmanagement
77
Data mining
74
Electronic Commerce
69
Marktforschung
63
Consumer behaviour
62
Konsumentenverhalten
62
E-commerce
61
Market research
57
Vertrieb
48
Lieferantenmanagement
42
Supplier relationship management
42
Physical distribution
41
Direktmarketing
39
Direct marketing
33
Kundenanalyse
33
USA
31
United States
31
Betriebliches Informationssystem
30
Customer analysis
30
Einzelhandel
29
Online-Marketing
29
Customer value
28
Informationsmanagement
28
Kundenwert
28
Management information system
28
Management-Informationssystem
28
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7
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22
German
6
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Fisher, Marshall L.
4
Raman, Ananth
2
Vaidyanathan, Ramnath
2
Waller, Matthew A.
2
Akter, Shahriar
1
Akçura, Tolga
1
Ambekar, Suhas Suresh
1
Arpagaus, Christian
1
Bartels, Hans-Albrecht
1
Belitz, Christane
1
Brezger, Andreas
1
Burke, Raymond R.
1
Cardoso, Margarida
1
Cavique, Luís
1
Coussement, Kristof
1
Dastidar, Urshita Ghosh
1
Davenport, Thomas H.
1
Dietz, Michaela
1
Fisher, Marshall
1
Friend, Scott C.
1
Griva, Anastasia
1
Hossain, Md Afnan
1
Hudnurkar, Manoj
1
Kalwani, Manohar U.
1
Lidbe, Abhay D.
1
Litzinger, Dieter
1
Lucker, John
1
Mantrala, Murali K.
1
McClelland, Anna Sheen
1
Mitsugi, Yoshihito
1
Mule, Leandro Dalle
1
Naccarato, Giusepe
1
Nachtmann, Heather
1
Pantano, Eleonora
1
Raman, Kalyan
1
Renko, Sanda
1
Rieske, David W.
1
Schettgen, Gabriele
1
Schmitz, Gertrud
1
Schröder, Hendrik
1
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Published in...
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Journal of retailing and consumer services
7
Harvard business review : HBR
2
Harvard business review on retailing and merchandising
2
Journal of business logistics : JBL
2
Retailing in the 21st century : current and future trends
2
Advanced technologies management for retailing : frameworks and cases
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
European journal of marketing : EJM
1
GDI-Schriften
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
Gabler Edition Wissenschaft : Marketing und neue Institutionenökonomik
1
Handbuch Kundenbindungsmanagement
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
NRI quarterly
1
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
1
Working papers / Bureau of Economics, Federal Trade Commission
1
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ECONIS (ZBW)
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1
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
Saved in:
2
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
3
Revisiting customer analytics capability for data-driven retailing
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012389996
Saved in:
4
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
5
Das Richtige auf Lager haben
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009687122
Saved in:
6
Which products should you stock? : a new technique to help retailers improve assortment planning
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard business review : HBR
90
(
2012
)
11
,
pp. 108-118
Persistent link: https://www.econbiz.de/10009665405
Saved in:
7
Top-down versus bottom-up demand forecasts : the value of shared point-of-sale data in the retail supply chain
Williams, Brent D.
;
Waller, Matthew A.
- In:
Journal of business logistics : JBL
32
(
2011
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10009012830
Saved in:
8
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
Saved in:
9
Know what your customers want before they do
Davenport, Thomas H.
;
Mule, Leandro Dalle
;
Lucker, John
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009409052
Saved in:
10
Estimating promotional effects with retailer-level scanner data
Tenn, Steven
-
2003
Persistent link: https://www.econbiz.de/10001800906
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