Bekata, Aklilu Tukela; Kero, Chalchissa Amentie - In: Cogent business & management 11 (2024) 1, pp. 1-23
The objective of this study was to examine the significance of customer-orientation for open innovation and performance … performance. The findings also showed that open innovation partially mediated the relationship between consumer orientation and … enterprise performance. Hence, the study found that customer orientation creates better value through open innovation, having an …