Gošnik, Dušan; Kavčič, Klemen; Meško, Maja; … - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-13
strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the … differentiation strategy has a positive effect on firm's performance. SMEs that use the differentiation strategy achieve better … performance than those who use one of the other strategies (low-cost strategy, focus strategy, or an overtaking strategy)". The …