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~subject:"Success factor"
~type_genre:"Systematic review"
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A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
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