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~subject:"Supplier relationship management"
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Search: subject:"Computer-assisted marketing"
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Supplier relationship management
Computer-assisted marketing
736
IT-gestütztes Marketing
736
Beziehungsmarketing
283
Relationship marketing
283
Theorie
157
Theory
157
Deutschland
125
Germany
119
Marketinginformationssystem
97
Marketingmanagement
95
Marketing management
94
Marketing
90
Kundenmanagement
77
Data Mining
76
Data mining
73
Electronic Commerce
69
Marktforschung
63
Consumer behaviour
62
Konsumentenverhalten
62
E-commerce
61
Market research
57
Vertrieb
48
Lieferantenmanagement
42
Physical distribution
41
Direktmarketing
39
Direct marketing
33
Kundenanalyse
33
USA
31
United States
31
Betriebliches Informationssystem
30
Customer analysis
30
Einzelhandel
29
Online-Marketing
29
Customer value
28
Informationsmanagement
28
Kundenwert
28
Management information system
28
Management-Informationssystem
28
Retail trade
27
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Undetermined
7
Free
1
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Article
21
Book / Working Paper
21
Type of publication (narrower categories)
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
8
Book section
8
Hochschulschrift
7
Aufsatzsammlung
6
Collection of articles of several authors
6
Sammelwerk
6
Thesis
6
Handbook
5
Handbuch
5
Graue Literatur
4
Non-commercial literature
4
Case study
3
Fallstudie
3
Glossar enthalten
2
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2
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1
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German
25
English
17
Author
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Muther, Andreas
5
Weiber, Rolf
4
Link, Jörg
3
Hippner, Hajo
2
Payne, Adrian
2
Wilde, Klaus D.
2
Andronikidis, Andreas
1
Athanasoulias, Georgios
1
Bart, Yakov
1
Bellwon, Silke
1
Chountalas, Panos
1
Dalfino, Marc
1
Deitz, George D.
1
Draenert, Patric
1
Eggert, Andreas
1
Fassott, Georg
1
Foster, Tim
1
Fotiadis, Thomas
1
Frąchiewicz, Ewa
1
Gensler, Sonja
1
Gerth, Norbert
1
Ghose, Sanjoy
1
Gonçalves, Ramiro
1
Hallikainen, Heli
1
Han, Jin K.
1
Hansen, John D.
1
Hettich, Stefanie
1
Hofacker, Charles F.
1
Holloway, Betsy Bugg
1
Jost, Arnim
1
Kaplan, Andreas M.
1
Keppler, Thomas
1
Kim, Namwoon
1
Kreuzer-Burger, Elke
1
Kroll, Eike Benjamin
1
Kötterheinrich, Kim
1
Lancioni, Richard A.
1
Laukkanen, Tommi
1
Lewison, Dale M.
1
Libai, Barak
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Gabler Edition Wissenschaft
2
Springer eBook Collection / Business and Economics
2
Controlling und Management
1
Doctoral thesis / Luleå University of Technology
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard business review : HBR
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
Innovations in supply chain management for information systems : novel approaches
1
Interactive and multi-channel marketing
1
Interaktionen im Dienstleistungsbereich
1
International journal of decision sciences, risk and management
1
International journal of technology marketing : IJTMkt
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketinginnovationen erfolgreich gestalten
1
Schriften zum innovativen Marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
World review of entrepreneurship, management and sustainable development
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
42
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1
Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora
;
Nogueira, Joana
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
4
Managing customer relationships : a comprehensive literature review and future directions
Athanasoulias, Georgios
;
Chountalas, Panos
- In:
International journal of decision sciences, risk and …
7
(
2017
)
1/2
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011797301
Saved in:
5
The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg
;
Deitz, George D.
;
Hansen, John D.
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
4
,
pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
Saved in:
6
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
Saved in:
7
Industrial marketing communication : a (r)evolutionary journey from marketplace to marketspace ; 1994-205
Foster, Tim
-
2006
Persistent link: https://www.econbiz.de/10003419151
Saved in:
8
Model of funcionalities for the development of B2B e-commerce solutions
Pinto, Marlene
;
Rodrigues, Ana
;
Varajão, João
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 35-60)
.
2011
Persistent link: https://www.econbiz.de/10009405610
Saved in:
9
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon
;
Pae, Jae H.
;
Han, Jin K.
;
Srivastava, …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Saved in:
10
Value creation through new technologies vs. offer digitalisation
Frąchiewicz, Ewa
- In:
World review of entrepreneurship, management and …
6
(
2010
)
4
,
pp. 276-290
Persistent link: https://www.econbiz.de/10008798316
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