YURT, Öznur; KAPLAN, Melike D.; YUMURTACI, Işık Özge; … - In: Iktisat Isletme ve Finans 25 (2010) 291, pp. 79-94
In the last decades supply chain management has been explored from different perspectives fueling a myriad of research … in the field. Although the literature on supply chain management (SCM) is vast, major gaps requiring scientific … is to investigate the power of brand in supply chains by taking literature devoted to supply chain management into …