Sharmelly, Rifat; Klarin, Anton - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-18
This paper examines the customer value creation framework and discusses the design of the key elements for product … research in studying prerequisites for customer value creation in emerging market contexts. Observing experiences of Daikin and … Renault in the context of India, the purpose of this paper is to identify value creation strategic choices following which …