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~subject:"Verkaufsförderung"
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Search: subject:"omnichannel retailing"
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Verkaufsförderung
Einzelhandel
62
Retail trade
62
Online retailing
59
Online-Handel
59
Omnichannel retailing
56
Beziehungsmarketing
53
Relationship marketing
53
Multichannel strategy
43
Multikanalvertrieb
43
Consumer behaviour
38
Konsumentenverhalten
38
omnichannel retailing
27
Distribution channel
26
Vertriebsweg
26
Lieferkette
13
Supply chain
13
E-commerce
12
Electronic Commerce
12
Dienstleistungsqualität
11
Preismanagement
11
Pricing strategy
11
Service quality
11
Customer satisfaction
10
Kundenzufriedenheit
10
Customer analysis
9
Kundenanalyse
9
Channel integration
6
retail operations
6
Einzelhandelspreis
5
Ladengestaltung
5
Pricing
5
Retail price
5
Sales promotion
5
Store design
5
Bibliometrics
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Bibliometrie
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Competition
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Game theory
4
Internet marketing
4
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Barari, Mojtaba
1
Blom, Angelica
1
Ertekin, Necati
1
Gümüş, Mehmet
1
Hess, Ronald L. <Jr.>
1
Jin, Hyun Seung
1
Lange, Fredrik
1
Li, Zonghuo
1
Liu, Yahui
1
Moudrý, Dann Vit
1
Nikoofal, Mohammad E.
1
Quach, Sara
1
Thaichon, Park
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Wang, Di
1
Wang, Junjie
1
Yang, Shuai
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Yang, Wensheng
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Zheng, Hualu
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
5
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1
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
2
Price promotion in
omnichannel
retailing
: how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
3
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
4
Omnichannel
retailing
operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
5
Omnichannel-based promotions' effects on purchase behavior and brand image
Blom, Angelica
;
Lange, Fredrik
;
Hess, Ronald L. <Jr.>
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 286-295
Persistent link: https://www.econbiz.de/10011747900
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