Khan, Shahzar Ali; Khan, Verda; Khan, Mohd Asif - In: Journal of Tourism, Heritage & Services Marketing 9 (2023) 1, pp. 37-47
Purpose: Although volunteer tourism has been studied via several theoretical lenses, little is known about the … behavioural intention of potential volunteer tourists from developing nations. This study aimed to identify the behavioural … intention of potential volunteer tourists and the factors motivating them. This study extends the theory of planned behaviour …