Weidig, Jakob; Kuehnl, Christina - In: Psychology & Marketing 40 (2023) 12, pp. 2559-2575
derive recommendations. We draw on attribution theory to propose an additional mechanism to improve the effectiveness of …. similar customers' data) used for personalized recommendations, aim to increase customers' self‐attribution of personalized … recommendations. Specifically, in three experimental studies, we show that attributional cues increase customers' self‐attribution of …