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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Ahmed, Rizwan Raheem
;
Zaidi, Erum Zahoor
;
Alam, Syed Hasnain
- In:
Amfiteatru Economic Journal
25
(
2023
)
62
,
pp. 265-282
Intention and Customer equity. For this purpose, we employed
structural
equation
modeling
using Smart-PLS 3.0, the data of 312 …
Persistent link: https://www.econbiz.de/10014463438
Saved in:
2
Determining the influencing factors in the adoption of solar photovoltaic technology in Pakistan: A decomposed technology acceptance model approach
Ali, Saqib
;
Poulova, Petra
;
Akbar, Ahsan
;
Javed, Hafiz …
- In:
Economies
8
(
2020
)
4
,
pp. 1-20
second-order sub-constructs. Afterward,
Structural
equation
modeling
(SEM) was employed to analyze the data by decomposing …
Persistent link: https://www.econbiz.de/10013199737
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