Joung, Hyun-Woo; Lee, Dong-Soo; Kim, Hak-Seon; Ahn, Joo; … - 2011
to explore the importance and performance/satisfaction of on-campus dining service consumers, to investigate the … importance-performance difference between patron and non-patron customers, and to examine the difference between gender groups …. The study compared the respondents’ perceived importance and performance ratings of the dining service quality attributes …