Dhargalkar, Kaustubh; Shinde, Kasturi; Arora, Yoshita - In: Journal of Innovation and Entrepreneurship 5 (2016) 27, pp. 1-16
When confronted with new product development (NPD), managers generally adopt quick fixes such as benchmarking with … organization design. This study includes an analysis of existing literature on NPD and an exploratory activity to identify all … organizations. It can also be used by faculty in management schools who teach Innovation and NPD as also faculty in a design school …