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Multichannel strategy
72
Multikanalvertrieb
72
Deutschland
19
Germany
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Beziehungsmarketing
18
Relationship marketing
18
Einzelhandel
13
Retail trade
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Online-Handel
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Luxusgüter
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7
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6
Bankmanagement
6
Customer analysis
6
Digitalisierung
6
Digitization
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Kundenanalyse
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Internet marketing
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Online-Marketing
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Social web
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Handel
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Ladengestaltung
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Business model
3
Computerized method
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Mosca, Fabrizio
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Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Developing successful global strategies for marketing luxury brands
3
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
The Routledge companion to strategic marketing
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Building corporate identity, image and reputation in the digital era
1
Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
1
Channel strategies and marketing mix in a connected world
1
Contemporary economic challenges : changes and directions of development
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
E-retailing challenges and opportunities in the global marketplace
1
Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
1
Empirical research for futuristic e-commerce system : foundations and applications
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Fallstudien zur Gründung und Entwicklung innovationsorientierter Unternehmen : Einflussgrößen und theoretische Verankerung des Erfolgs
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of research on retailer-consumer relationship development
1
Handbook of strategic e-business management
1
Handbuch Multi-Channel-Marketing
1
Innovating for trust
1
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
1
Innovative supply chain optimization models with multiple uncertainty factors
1
Integrating new technologies in international business : opportunities and challenges
1
Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing renewable energy : concepts, business models and cases
1
Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
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ECONIS (ZBW)
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Developing an impactful communication campaign
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 247-259)
.
2023
Persistent link: https://www.econbiz.de/10014283178
Saved in:
5
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
6
Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Integrating new technologies in international business …
,
(pp. 119-130)
.
2022
Persistent link: https://www.econbiz.de/10014382880
Saved in:
7
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
8
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
9
A review of omni-channel and advanced technologies for enhancing customer experience in the retail sector
Dandona, Menchu
;
Imran Ali, Syed
;
Jabbar, Abdul
- In:
Driving transformative change in e-business through …
,
(pp. 74-99)
.
2022
Persistent link: https://www.econbiz.de/10013384555
Saved in:
10
Delineate omnichannel retailer and consumer engagement on social networks
Mittal, Tania
;
Madan, Pankaj
;
Sharma, Kirti
;
Dhiman, Aditya
- In:
Empirical research for futuristic e-commerce system : …
,
(pp. 290-303)
.
2022
Persistent link: https://www.econbiz.de/10013384662
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