Rekettye, Gabor; Rekettye, Gábor - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 414-420
, distribution, communication, customer management, and customer experience, which embraces all interaction between the seller and … the customers. The aim of this conceptual study is to discuss the definition and role of customer experience (CX) in the … practice seems to be lagging behind the Western countries. To exploit the new possibilities of customer experience companies …