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~type_genre:"Conference paper"
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"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
2
Moral foundations theory : an exploratory study with accounting and other business students
Andersen, Margaret L.
;
Zuber, Jill M.
;
Hill, Brent D.
- In:
Journal of business ethics : JOBE
132
(
2015
)
3
,
pp. 525-538
Persistent link: https://www.econbiz.de/10011414583
Saved in:
3
Conceptualizing and validating organizational networking as a second-order formative construct
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 951-966
Persistent link: https://www.econbiz.de/10010410613
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