Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
investigates the links between NPD activities and market volatility. The nature of the marketplace is an important determinant of … turbulent markets with high levels of volatility businesses are under constant pressure to innovate products to address the … dynamism of the market demand. The findings indicate that market volatility influences the product volume but not product mix …