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~type_genre:"Konferenzbeitrag"
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Search: subject:"Multikanalvertrieb"
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Beziehungsmarketing
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Konferenzbeitrag
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Bertrandie, Laura
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Both, Alina
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Zielke, Stephan
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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