Kootanaee, Akbar Javadian; Kootanaee, Hamidreza Javadian; … - In: Advances in management & applied economics 3 (2013) 1, pp. 47-60
scorecard is a performance measurement tool developed in 1992 by Harvard Business School professor Robert S. Kaplan and … as return on investment, could not provide an accurate picture of a company's performance in the innovative business … measurements together. Kaplan and Norton recommend looking at the business from four perspectives: the customer's perspective; an …