Ahmad, Maqsood; Shah, Syed Zulfiqar Ali; Abbass, Yasar - In: Management Decision 59 (2020) 3, pp. 669-691
Purpose: This article aims to clarify the mechanism by which heuristic-driven biases influence the entrepreneurial strategic decision-making in an emerging economy. Design/methodology/approach: Entrepreneurs' heuristic-driven biases have been measured using a questionnaire, comprising numerous...