Kim, Daehwan; Lee, Joon Sung; Jang, Wonseok (Eric); Ko, … - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 3, pp. 465-484
Purpose: Marketers and brand managers are subject to reputational crises when their endorsers are involved in scandals. To effectively manage such crises, it is imperative to understand (1) the underlying mechanisms through which consumers process negative information surrounding morally...