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Search: person:"Roy, Subhadip"
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India
31
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30
Consumer behaviour
19
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Advertising effects
16
Celebrity endorsement
16
Werbewirkung
16
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Brand image
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experimental design
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Tourism marketing
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Tourismusmarketing
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Weibliche Arbeitskräfte
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English
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Roy, Subhadip
59
Jain, Varsha
12
Mohapatra, Subhalaxmi
9
Bagdare, Shilpa
3
Sreejesh, S.
3
Bailey, Ainsworth Anthony
2
Banerjee, Dina
2
Biswas, Abhijit
2
Choudhary, Sharuti
2
Daswani, Aarzoo
2
Gammoh, Bashar S.
2
Ghosh, Lopamudra
2
Guha, Abhijit
2
Koh, Anthony C.
2
Moorthi, Y. L. R.
2
Moorthi, Y.L.R
2
Pansari, Anita
2
Rana, Pragati
2
Saran, Rashmita
2
Sethuraman, Raj
2
Sudha, Mari
2
Attri, Rekha
1
Bhatia, Sandhya
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Chakrabarti, Satyajit
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Daiya, Abhinita
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Damle, Neha
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Dryl, Wioleta
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Ford, John B.
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Gil, Luciana de Araujo
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Grewal, Dhruv
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JAIN, Varsha
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Jagani, Kyati
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KABRA, Anusha
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KUMAR, Abhishek
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Machado, Joana C.
1
Matta, Nikita
1
Mazumder, Rabin
1
Merchant, Altaf
1
Mishra, Aditya S.
1
Mishra, Aditya Shankar
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Asia-Pacific journal of business administration
3
Young consumers : insight and ideas for responsible marketers
3
IIM Bangalore Research Paper
2
Journal of business research : JBR
2
Journal of customer behaviour
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Services marketing quarterly
2
The IUP Journal of Managerial Economics
2
The IUP journal of business strategy : IJBS
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Zagreb international review of economics & business
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Consumer brand relationships : meaning, measuring, managing
1
European Journal of Marketing
1
Health marketing quarterly
1
Indian Institute of Management Udaipur Research Paper Series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Energy Sector Management
1
International Journal of Online Marketing (IJOM)
1
International journal of energy sector management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of entrepreneurship in emerging economies
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Management & Marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
45
Other ZBW resources
6
OLC EcoSci
5
RePEc
4
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
The olfactory experience (in retail) scale : construction, validation and generalization
Roy, Subhadip
;
Singh, Priyanka
- In:
Journal of service management
34
(
2023
)
3
,
pp. 403-432
Persistent link: https://www.econbiz.de/10014337975
Saved in:
3
Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534190
Saved in:
4
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
Roy, Subhadip
(
contributor
); …
-
2023
Persistent link: https://www.econbiz.de/10014493451
Saved in:
5
Problems of adoption of solar power and subsequent switching behavior : an exploration in India
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
International journal of energy sector management
16
(
2022
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012797672
Saved in:
6
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
7
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
Saved in:
8
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
9
I mean business : exploring women entrepreneurs' journey in India from an emancipation perspective
Roy, Subhadip
;
Mohapatra, Subhalaxmi
;
Banerjee, Dina
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
6
,
pp. 1072-1095
Persistent link: https://www.econbiz.de/10013536163
Saved in:
10
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
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