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Steffl, Jonas
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Buschow, Christopher
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Emes, Jutta
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Weber, Jonas
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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ECONIS (ZBW)
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How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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2
Plattformen für digitalen Journalismus in Deutschland : eine Bestandsaufnahme und Typologie der Angebote am Markt
Weber, Jonas
;
Steffl, Jonas
;
Buschow, Christopher
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
18
(
2021
)
2
,
pp. 20-33
Persistent link: https://www.econbiz.de/10012660893
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