//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Celebrity endorsements"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
30
Celebrity endorsement
30
Celebrity-Werbung
30
Werbewirkung
30
Celebrity endorsements
16
celebrity endorsements
15
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Advertising
8
Werbung
8
India
7
Indien
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand
5
Social Web
5
Social web
5
Markenartikel
4
advertising
4
Athletes
3
Internet marketing
3
Online-Marketing
3
Sportler
3
Attitudes
2
Celebrity Endorsements
2
Instagram
2
Luxury goods
2
Luxusgüter
2
Marketing
2
Sponsoring
2
Sponsorship
2
Structural equation model
2
Strukturgleichungsmodell
2
brand attitude
2
experimental design
2
influencer marketing
2
source credibility
2
Ad attitudes
1
more ...
less ...
Online availability
All
Undetermined
27
Free
2
Type of publication
All
Article
32
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
Language
All
English
31
Undetermined
2
Author
All
Roy, Subhadip
7
Bailey, Ainsworth Anthony
3
Derdenger, Timothy P.
2
Jain, Varsha
2
Klaus, Nathan
2
Schimmelpfennig, Christian
2
Ang, Lay Hoon
1
Bagdare, Shilpa
1
Bartsch, Fabian
1
Beckert, Johannes
1
Bergkvist, Lars
1
Bergvist, Lars
1
Bidin, Rosmiza
1
Biswas, Abhijit
1
Borchers, Nils S.
1
Cai, Guoliang
1
Camilleri, Mark Anthony
1
Casais, Beatriz
1
Dryl, Wioleta
1
Erfgen, Carsten
1
Gangwar, Manish
1
Gil, Luciana de Araujo
1
Gountas, John
1
Gountas, Sandra
1
Grewal, Rajdeep
1
Gräve, Jan-Frederik
1
Guha, Abhijit
1
Hagelstein, Jens
1
Hjalmarson, Hanna
1
Hofmann, Julian
1
Jaikumar, Saravana
1
Johnen, Marius
1
Kaur Ghuman, Mandeep
1
Kim, Hye-yŏng
1
Knoll, Johannes
1
Li, Hui
1
Li, Jinglei
1
Li, Jo Yun
1
Li, Mengyu
1
Liu, Lei
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
American Journal of Business
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Dissertationen / Universität St. Gallen
1
Global business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Manthan : journal of commerce and management
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Strategic corporate communication in the digital age
1
Technological forecasting & social change : an international journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
RePEc
2
Showing
1
-
10
of
33
Sort
Relevance
Date (newest first)
Date (oldest first)
Did you mean
:
subject:"Celebrity endorsement"
(833 results)
1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
3
Impact of online product presentation on sales : the effects of text-image introductory information and
celebrity
endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
4
Evaluating the relative role of influencer marketing and
celebrity
endorsements
in promotion of electric vehicles
Pankaj
;
Yadav, R. K.
- In:
Manthan : journal of commerce and management
10
(
2023
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10014488505
Saved in:
5
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
6
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
7
Impact of celebrity-endorsed environmental advertisements on green economy development
Li, Mengyu
;
Li, Jinglei
;
Megat Al Imran Yasin
;
Norliana …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014230310
Saved in:
8
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
9
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
10
Celebrity
endorsements
in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->