Taralik, Krisztina; Kozák, Tamás; Molnár, Zsolt - In: Entrepreneurial business and economics review : EBER 11 (2023) 2, pp. 121-136
technological readiness has a significant influence on customers' channel choice. Implications & Recommendations: Customer … experience (CX) is far more than satisfaction with the product; it is influenced by the total purchasing decision process …