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Search: subject:"Customer relationship management"
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Subject
All
Beziehungsmarketing
24,817
Relationship marketing
24,817
Konsumentenverhalten
8,608
Consumer behaviour
8,606
Customer satisfaction
5,252
Kundenzufriedenheit
5,250
Service quality
3,798
Dienstleistungsqualität
3,796
Brand management
2,492
Markenführung
2,492
Deutschland
2,344
Germany
2,291
Kundenmanagement
2,278
Theory
2,238
Theorie
2,237
Lieferantenmanagement
2,157
Supplier relationship management
2,157
Social Web
1,982
Social web
1,982
Marketingmanagement
1,863
Marketing management
1,836
Markenimage
1,825
Brand image
1,822
Electronic Commerce
1,730
E-commerce
1,604
Online-Marketing
1,538
Internet marketing
1,513
Kundenwert
1,491
Customer value
1,430
Kundenintegration
1,408
Customer integration
1,407
Vertrauen
1,341
Confidence
1,329
Einzelhandel
1,311
Retail trade
1,295
Brand
1,236
Markenartikel
1,222
Online retailing
1,197
Online-Handel
1,197
Customer service
1,134
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Online availability
All
Undetermined
8,488
Free
3,467
Type of publication
All
Article
18,347
Book / Working Paper
8,248
Journal
38
Other
4
Type of publication (narrower categories)
All
Article in journal
14,662
Aufsatz in Zeitschrift
14,662
Aufsatz im Buch
3,352
Book section
3,352
Hochschulschrift
1,557
Thesis
1,244
Graue Literatur
1,053
Non-commercial literature
1,053
Working Paper
673
Arbeitspapier
655
Collection of articles of several authors
589
Sammelwerk
589
Case study
460
Fallstudie
460
Aufsatzsammlung
421
Ratgeber
258
Guidebook
239
Bibliografie enthalten
163
Bibliography included
163
Dissertation u.a. Prüfungsschriften
160
Lehrbuch
159
Textbook
141
Conference paper
133
Konferenzbeitrag
133
Konferenzschrift
115
Handbook
108
Handbuch
108
Conference proceedings
72
Collection of articles written by one author
58
Sammlung
58
Reprint
47
Glossar enthalten
26
Glossary included
26
Interview
25
Festschrift
24
Bibliografie
20
Fallstudiensammlung
20
Systematic review
19
Übersichtsarbeit
19
Article
17
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Language
All
English
20,230
German
6,059
Undetermined
336
French
30
Polish
18
Italian
12
Romanian
7
Czech
6
Spanish
6
Swedish
4
Multiple languages
2
Dutch
2
Bulgarian
1
Danish
1
Russian
1
Albanian
1
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Author
All
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
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Institution
All
Springer Fachmedien Wiesbaden
80
Faculteit Economie en Bedrijfskunde, Universiteit Gent
17
IGI Global
17
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
American Marketing Association
9
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
Shaker Verlag
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
Universität <Augsburg> / Research Center Finance & Information Management
4
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Published in...
All
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
101
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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Source
All
ECONIS (ZBW)
25,338
USB Cologne (EcoSocSci)
858
RePEc
228
USB Cologne (business full texts)
121
BASE
38
EconStor
37
Other ZBW resources
17
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Date (oldest first)
26611
Kunden finden, Kunden binden : 100 Tips für das Unternehmen
Gnuschke, Ehrenfried
-
1990
Persistent link: https://www.econbiz.de/10004081241
Saved in:
26612
Kundennähe durch moderne Informationstechnologien
Frese, Erich
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10008730882
Saved in:
26613
Kundennähe durch moderne Informationstechnologien
Frese, Erich
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004067384
Saved in:
26614
Kundendynamik und Kundenpolitik im Selbstbedienungsgroßhandel
Tietz, Bruno
;
Rothhaar, Peter
-
1988
Persistent link: https://www.econbiz.de/10004062726
Saved in:
26615
L'offre créatrice : inventer le client
1987
Persistent link: https://www.econbiz.de/10004086443
Saved in:
26616
Die Behandlung von persönlichen, telefonischen und schriftlichen Kundenreklamationen
Eimannsberger, Markus
-
1983
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004722176
Saved in:
26617
Implementation problems with
customer
relationship
management
programs: a case study
Veyhl, Ulrich
;
Wilkinson, John
warehouse system and, in tum, an overall
customer
relationship
management
program. Implementation problems with a new data …
Persistent link: https://www.econbiz.de/10009483619
Saved in:
26618
Towards Ambient Business: Value-added Services through an Open Object Information Infrastructure
Schmitt, Christian
;
Fischbach, Kai
;
Schoder, Detlef
Internet-based information sharing among different partners of the valuechain enables collaborative business. Beyond, applying ambient technologiesprovides new opportunities for gathering information ubiquitously fromvarious sources including physical objects, e.g. the movement of goods orcars,...
Persistent link: https://www.econbiz.de/10005855830
Saved in:
26619
Kundenprofitabilitätim Mittelpunkt
Reinartz, Werner
Der Handels- und Marketing-ExperteWerner Reinartz über Kundengewinnung,Kundenbindung, Kundenwerte,CRM, Sortiments- undPreispolitik und über dieneuen Anforderungenan den Management-Nachwuchs
Persistent link: https://www.econbiz.de/10009248944
Saved in:
26620
Niche Envy: Marketing Discrimination in the Digital Age
Turow, Joseph
-
The MIT Press
used decades ago and recently revived and reimagined by advertisers as part of "
customer
relationship
management
" (known …
Persistent link: https://www.econbiz.de/10005237358
Saved in:
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