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Search: subject:"Elaboration likelihood model"
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Consumer behaviour
90
Konsumentenverhalten
90
Elaboration likelihood model
57
elaboration likelihood model
52
Internet marketing
48
Online-Marketing
48
Advertising effects
37
Werbewirkung
37
Viral marketing
30
Virales Marketing
30
Social Web
28
Social web
28
Elaboration Likelihood Model
21
Werbung
17
Advertising
16
Brand management
10
ELM
10
Markenführung
10
Online retailing
10
Online-Handel
10
Crowdfunding
9
Beziehungsmarketing
8
Brand image
8
Cognition
8
Information behaviour
8
Informationsverhalten
8
Kognition
8
Markenimage
8
Relationship marketing
8
Theorie
8
Theory
8
Confidence
7
Credibility
7
Experiment
7
Glaubwürdigkeit
7
Tourism
7
Tourismus
7
USA
7
United States
7
Vertrauen
7
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Undetermined
99
Free
16
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Article
138
Book / Working Paper
7
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Article in journal
132
Aufsatz in Zeitschrift
132
Article
2
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
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1
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English
141
German
3
Undetermined
1
Author
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Eger, Jens
3
Klimmt, Christoph
3
Dai, Xin
2
Fazli-Salehi, Reza
2
Filieri, Raffaele
2
Goh, Tiong-Thye
2
Goo, Jahyun
2
Hess, Thomas
2
Huang, C. Derrick
2
Jang, Soocheong
2
Jin, Dawei
2
Kaplan, Lennart
2
Kim, Heewon
2
Kok Wei Khong
2
Lai, Kee-hung
2
Madadi, Rozbeh
2
Matt, Christian
2
McConnell, Allen R.
2
Raza, Syed Hassan
2
Rosset, Magdalena
2
Smith, H. Jeff
2
Sternberg, Henrike
2
Teng, Shasha
2
Thomas, Marc-Julian
2
Torres, Ivonne M.
2
Weiler, Severin
2
Weyerer, Jan C.
2
Wirtz, Bernd W.
2
Yang, Bing
2
Yoo, Chul Woo
2
Zaman, Umer
2
Zúñiga, Miguel Ángel
2
Abid, Aman
1
Ahmed, Aun
1
Ajanovic, Edina
1
Ajayi, Oluwakemi
1
Alashoor, Tawfiq
1
Allison, Thomas H.
1
Ambrose, Maureen L.
1
Amirshahi, Mirahmad
1
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Institution
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of business research : JBR
8
International journal of internet marketing and advertising : IJIMA
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Electronic commerce research
3
Information systems research : ISR
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Corporate communications : an international journal
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Information systems management
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail and distribution management
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Electronic Markets
1
Emerging issues in economics of development, business and finance
1
European journal of marketing
1
Group decision and negotiation
1
Health marketing quarterly
1
Information technology and management
1
Innovation: organization & management : IOM
1
International Journal of Software Science and Computational Intelligence (IJSSCI)
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
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Source
All
ECONIS (ZBW)
138
EconStor
3
Other ZBW resources
2
RePEc
1
USB Cologne (EcoSocSci)
1
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Date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Persuading managers to enact ideas in organizations : the role of voice message quality, peer endorsement, and peer opposition
Brykman, Kyle M.
;
Raver, Jana L.
- In:
Journal of organizational behavior : OB ; the …
44
(
2023
)
5
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014337150
Saved in:
3
Does evidence matter? : the impact of evidence regarding aid effectiveness on attitudes towards aid
Eger, Jens
;
Schneider, Sebastian H.
;
Bruder, Martin
; …
- In:
The European journal of development research
35
(
2023
)
5
,
pp. 1149-1172
Persistent link: https://www.econbiz.de/10014374859
Saved in:
4
Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Dwivedi, Yogesh Kumar
;
Balakrishnan, Janarthanan
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2244-2271
Persistent link: https://www.econbiz.de/10014432396
Saved in:
5
Correlates of responding to and becoming victimized by fraud : examining risk factors by scam type
DeLiema, Marguerite
;
Li, Yiting
;
Mottola, Gary
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1042-1059
Persistent link: https://www.econbiz.de/10014250680
Saved in:
6
How to reduce vaccination hesitancy? The relevance of evidence and its communicator
Eger, Jens
;
Kaplan, Lennart
;
Sternberg, Henrike
-
2022
population share remains unvaccinated. Guided by the
elaboration
likelihood
model
, this paper has two objectives: First, it …
Persistent link: https://www.econbiz.de/10012873490
Saved in:
7
Remodeling digital marketplace through Metaverse: A multi-path model of consumer neuroticism, parasocial relationships, social media influencers credibility, and ppenness to Metave...
Khan, Sanan Waheed
;
Raza, Syed Hassan
;
Zaman, Umer
- In:
Pakistan Journal of Commerce and Social Sciences (PJCSS)
16
(
2022
)
3
,
pp. 337-365
digital marketplace. Prominent theories, including
elaboration
likelihood
model
and personality traits notion, supported the …
Persistent link: https://www.econbiz.de/10013450912
Saved in:
8
Cultural differences in processing online customer reviews : holistic versus analytic thinkers
Brand, Benedikt
;
Kopplin, Cristopher Siegfried
;
Rausch, …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1039-1060
Persistent link: https://www.econbiz.de/10013463334
Saved in:
9
A meta-analysis of the
elaboration
likelihood
model
in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
10
Immunizing with information : inoculation messages against conversational agents' response failures
Weiler, Severin
;
Matt, Christian
;
Hess, Thomas
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
1
,
pp. 239-258
Persistent link: https://www.econbiz.de/10013271773
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