Zarubina, Venera; Zarubin, Mikhail; Yessenkulova, Zhaukhar - In: Journal of Innovation and Entrepreneurship 13 (2024) 1, pp. 1-20
, Generation Z, are now becoming consumers of educational services. The basis of this study was the analysis of digital promotion … channels as the main source of information and value, the needs of generation Z, who are now becoming the main consumers of the …, taking into account the needs of key consumers-generation Z, digital channels, and educational programs of the university …