Pinto, Cláudia Frias; Serra, Fernando Ribeiro; … - Departamento de Gestão e Economia, Instituto … - 2014
decades, to analyze how “national culture” has been impacting in IB research. Co-citation mappings permit us to identify the … distance. This conceptual framework captures the extant IB research incorporating culture-related concepts and influences. …National cultures and cultural differences provide a crucial component of the context of international business (IB …