Stremersch, Stefan; Betz, Betz, U.A.K.; Camacho, … - Erasmus Research Institute of Management (ERIM), … - 2012
In order to promote the generation of market breakthroughs and disruptive innovation, organizations increasingly … promote grassroots innovation, i.e. the emergence of innovative ideas from their whole employee base. Despite this surge in … interest in grassroots innovation, there is a lack of guidance on how organizations should design and implement grassroots …