Ostraszewska, Zuzanna; Tylec, Agnieszka - International Institute of Social and Economic Sciences - 2014
Innovation is nowadays one of the most important factors of modernity and competitive position of business units and … to focus on radical innovation. This undoubtedly is reversed innovation. The concept of reverse innovation bases on … research on innovation implemented in poor, developing countries, what generates incomparably lower costs than in the case of …