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~type_genre:"Handbuch"
~person:"Matys, Erwin"
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Matys, Erwin
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Praxishandbuch Produktmanagement : Grundlagen und Instrumente ; [Produktentwicklung, Markteinführung, Produkt-Lenbenszyklus, Markt-Positionierung, Sicherung von Marktanteilen, mit...
Matys, Erwin
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2008
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4., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003707300
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Praxishandbuch Produktmanagement : Grundlagen und Instrumente ; [Produktentwicklung, Markteinführung, Produkt-Lebenszyklus, Markt-Positionierung, Sicherung von Marktanteilen]
Matys, Erwin
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2005
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3., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10002463961
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