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Search: subject:"Kundenorientierung"
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Subject
All
Relationship marketing
24,813
Beziehungsmarketing
24,811
Konsumentenverhalten
8,643
Consumer behaviour
8,640
Kundenzufriedenheit
5,277
Customer satisfaction
5,271
Dienstleistungsqualität
3,816
Service quality
3,816
Brand management
2,497
Markenführung
2,497
Deutschland
2,465
Germany
2,386
Theory
2,280
Theorie
2,279
Lieferantenmanagement
2,179
Supplier relationship management
2,179
Kundenmanagement
2,168
Social Web
1,987
Social web
1,987
Marketingmanagement
1,897
Marketing management
1,852
Markenimage
1,825
Brand image
1,823
Electronic Commerce
1,764
E-commerce
1,614
Online-Marketing
1,552
Internet marketing
1,521
Kundenorientierung
1,512
Kundenwert
1,498
Customer integration
1,455
Kundenintegration
1,455
Customer value
1,434
Vertrauen
1,344
Confidence
1,331
Einzelhandel
1,330
Retail trade
1,307
Brand
1,238
Markenartikel
1,224
Online-Handel
1,203
Online retailing
1,202
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Online availability
All
Undetermined
8,500
Free
3,272
Type of publication
All
Article
18,098
Book / Working Paper
9,064
Journal
37
Type of publication (narrower categories)
All
Article in journal
14,640
Aufsatz in Zeitschrift
14,640
Aufsatz im Buch
3,348
Book section
3,348
Hochschulschrift
1,735
Thesis
1,345
Graue Literatur
1,071
Non-commercial literature
1,071
Working Paper
666
Arbeitspapier
660
Collection of articles of several authors
625
Sammelwerk
625
Case study
479
Fallstudie
479
Aufsatzsammlung
450
Dissertation u.a. Prüfungsschriften
280
Ratgeber
276
Guidebook
254
Bibliografie enthalten
175
Bibliography included
175
Lehrbuch
170
Textbook
148
Konferenzschrift
141
Conference paper
132
Konferenzbeitrag
132
Handbook
109
Handbuch
109
Conference proceedings
77
Collection of articles written by one author
59
Sammlung
59
Reprint
47
Festschrift
28
Glossar enthalten
26
Glossary included
26
Interview
25
Bibliografie
21
Fallstudiensammlung
21
Systematic review
19
Übersichtsarbeit
19
Amtsdruckschrift
16
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English
20,262
German
6,713
Undetermined
229
French
29
Polish
15
Italian
12
Czech
6
Swedish
5
Spanish
4
Romanian
3
Dutch
2
Danish
1
Multiple languages
1
Russian
1
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Author
All
Bruhn, Manfred
132
Homburg, Christian
130
Kumar, V.
80
Huber, Frank
58
Bauer, Hans H.
55
Verhoef, Peter C.
55
Han, Heesup
53
Stauss, Bernd
51
Herrmann, Andreas
49
Piller, Frank T.
49
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Reichwald, Ralf
37
Stock-Homburg, Ruth
37
Wiedmann, Klaus-Peter
37
Töpfer, Armin
35
Wilde, Klaus D.
35
Eggert, Andreas
33
Georgi, Dominik
33
Hadwich, Karsten
33
Smith, Alan D.
33
Belz, Christian
32
Helmke, Stefan
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Matzler, Kurt
31
Mittal, Vikas
31
Thaichon, Park
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Günter, Bernd
28
Loureiro, Sandra Maria Correia
28
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Institution
All
Springer Fachmedien Wiesbaden
101
IGI Global
17
Verlag Dr. Kovač
12
Haufe-Lexware GmbH & Co. KG
11
National Bureau of Economic Research
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Harvard Graduate School of Business Administration
7
Nomos Verlagsgesellschaft
7
Springer Gabler <Firma>
7
Springer-Verlag GmbH
7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
7
Erich-Schmidt-Verlag <Berlin>
6
Shaker Verlag
6
Universität St. Gallen
6
Verlag Franz Vahlen
6
W. Kohlhammer GmbH
6
Wiley-VCH
6
AMACOM
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Gottfried Wilhelm Leibniz Universität Hannover
5
Information Resources Management Association
5
Logos Verlag Berlin
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Thüringen / Landesregierung
5
Universität Mannheim
5
Eric Cuvillier <Firma>
4
Fachhochschule Reutlingen / European School of Business
4
Munich Business School
4
NetLibrary, Inc
4
Technische Universität Dresden
4
Carl Hanser Verlag
3
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
Friedrich-Schiller-Universität Jena
3
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Published in...
All
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
375
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Gabler Edition Wissenschaft
117
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Springer eBook Collection / Business and Economics
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection
70
Business horizons
69
International journal of retail & distribution management
68
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Source
All
ECONIS (ZBW)
25,734
USB Cologne (EcoSocSci)
1,380
USB Cologne (business full texts)
70
EconStor
8
RePEc
5
BASE
2
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21
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
22
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
23
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
24
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
25
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
26
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
27
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
28
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
29
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
30
Purchase intentions in a chatbot environment : an examination of the effects of customer experience
Puertas, Sergio Martínez
;
Manzano, María Dolores Illescas
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 145-194
Persistent link: https://www.econbiz.de/10014521311
Saved in:
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