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Search: subject:"Multikanalvertrieb"
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Subject
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Multichannel strategy
334
Multikanalvertrieb
334
Mehrgleisiger Vertrieb
193
Einzelhandel
178
Retail trade
162
Vertriebsweg
139
Beziehungsmarketing
138
Distribution channel
138
Relationship marketing
138
Online retailing
133
Online-Handel
133
Consumer behaviour
104
Konsumentenverhalten
104
Deutschland
91
Germany
84
Electronic Commerce
82
Marketingmanagement
45
E-commerce
43
Marketing
40
Marketing management
39
Vertriebsorganisation
36
Omnichannel retailing
31
Digitalisierung
27
Online-Marketing
27
Internet marketing
26
Omnichannel
26
Lieferkette
25
Supply chain
25
Dienstleistungsqualität
24
Erfolgsfaktor
24
Service quality
24
Verbraucherverhalten
24
Bank
23
Handelsmarketing
23
Retail marketing
23
Customer analysis
22
Customer satisfaction
22
Kundenanalyse
22
Kundenzufriedenheit
22
Theorie
22
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Online availability
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Undetermined
208
Free
40
Type of publication
All
Book / Working Paper
271
Article
214
Journal
1
Type of publication (narrower categories)
All
Article in journal
142
Aufsatz in Zeitschrift
142
Hochschulschrift
87
Aufsatz im Buch
73
Book section
73
Thesis
62
Collection of articles of several authors
23
Sammelwerk
23
Graue Literatur
22
Non-commercial literature
22
Aufsatzsammlung
21
Case study
15
Fallstudie
15
Dissertation u.a. Prüfungsschriften
12
Arbeitspapier
9
Working Paper
9
Collection of articles written by one author
6
Lehrbuch
6
Sammlung
6
Guidebook
4
Ratgeber
4
Textbook
4
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Conference proceedings
1
Elektronischer Datenträger
1
Festschrift
1
Konferenzschrift
1
Umfrage
1
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Language
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English
265
German
220
Undetermined
6
French
2
Polish
1
Author
All
Heinemann, Gerrit
17
Wirtz, Bernd W.
8
Rudolph, Thomas
7
Gao, Fei
6
Schröder, Hendrik
6
Schögel, Marcus
6
Hübner, Alexander
5
Kumar, Anuj
5
Steinmann, Sascha
5
Brock, Harald
4
Brunner, Felix
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Jerath, Kinshuk
4
Netessine, Serguei
4
Pinterits, Andreas
4
Piotrowicz, Wojciech
4
Rittinger, Sebastian
4
Su, Xuanming
4
Swoboda, Bernhard
4
Trenz, Manuel
4
Tripp, Christoph
4
Wollenburg, Johannes
4
Ahlert, Dieter
3
Alexander, Bethan
3
Cuthbertson, Richard
3
Ehrlich, Oliver
3
Gallino, Santiago
3
Haderlein, Andreas
3
He, Yi
3
Homburg, Christian
3
Janz, Oliver
3
Klapdor, Sebastian
3
Mosca, Fabrizio
3
Quach, Sara
3
Sauer, Achim
3
Schmidt, Inga Dorothee
3
Schramm-Klein, Hanna
3
Schulten, Matthias Bernhard
3
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Institution
All
Springer Fachmedien Wiesbaden
21
Books on Demand GmbH <Norderstedt>
5
Springer-Verlag GmbH
2
epubli GmbH
2
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft
1
PricewaterhouseCoopers GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Universität Mannheim
1
Universität St. Gallen / Institut für Marketing
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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SpringerLink / Bücher
29
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Research
10
International journal of retail and distribution management
8
Lehrbuch
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Journal of retailing
6
The international review of retail, distribution and consumer research
6
Gabler Edition Wissenschaft
5
International journal of production economics
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Reihe: Kundenorientierte Unternehmensführung
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
essentials
4
Berichte aus der Betriebswirtschaft
3
Developing successful global strategies for marketing luxury brands
3
Hamburger Schriften zur Marketingforschung
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Schriftenreihe Handelsmanagement
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
Administrative Sciences : open access journal
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Controllingpraxis im Vertrieb
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
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ECONIS (ZBW)
441
USB Cologne (EcoSocSci)
45
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61
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
62
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
63
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
64
Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
65
Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping
;
Li, Jingwen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
Saved in:
66
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
67
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
68
Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
69
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
70
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
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