Kyriazis, Elias; Johnson, Lester W.; Couchman, Paul - In: Businesses 2 (2022) 3, pp. 300-318
Relationships between functional specialists working on NPD projects can lack trust, resulting in poor communication … their effect on dysfunctional conflict and defensive behaviors, with their subsequent effect on collaboration and NPD … marketing manager perspective. We find that, despite all of the NPD process improvement and use of integration methods, NPD …