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Search: subject:"brand choice"
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brand choice
91
Konsumentenverhalten
56
Consumer behaviour
53
Markenartikel
53
Brand
48
Brand choice
48
Brand management
26
Markenführung
26
Brand image
13
Markenimage
13
choice models
13
econometric models
11
Brand Choice
10
Brand name products
9
Consumer behavior
9
consumer behavior
8
state dependence
8
Brand loyalty
7
Marketing
7
Theorie
7
brand choice models
7
Logit-Modell
6
Theory
6
buyer behavior
6
purchase incidence
6
purchase quantity
6
Logit model
5
Advertising
4
Advertising effects
4
Bayes-Statistik
4
Bayesian inference
4
Beziehungsmarketing
4
Consumers' preferences
4
Internet marketing
4
Preismanagement
4
Pricing strategy
4
Relationship marketing
4
Verbraucherverhalten
4
Wahrnehmung
4
Werbewirkung
4
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Undetermined
103
Free
57
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Article
120
Book / Working Paper
61
Other
1
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Article in journal
45
Aufsatz in Zeitschrift
45
Working Paper
14
Thesis
9
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
7
Bibliographie
2
Article
1
Conference paper
1
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Undetermined
96
English
84
German
1
Japanese
1
Author
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Erdem, Tülin
9
Hildebrandt, Lutz
7
Baumgartner, Bernhard
6
Franses, Philip Hans
6
Paap, Richard
6
Chintagunta, Pradeep K.
4
Keane, Michael
4
Kneib, Thomas
4
Levine, Julia
4
Seiler, Stephan
4
Wathieu, Luc
4
Abe, Makoto
3
Dubé, Jean-Pierre
3
Guhl, Daniel
3
Horsky, Dan
3
Kalweit, Lea
3
Misra, Sanjog
3
Morrison, Donald G.
3
Muthukrishnan, A. V.
3
Oest, Rutger van
3
Steiner, Winfried J.
3
Volle, Pierre
3
Zhang, Jie
3
Andrews, Rick L.
2
Bass, Frank M.
2
Bernritter, Stefan F.
2
Bodapati, Anand
2
Boztug, Yasemin
2
Boztuæg, Yasemin
2
Bronnenberg, B.
2
Ching, Andrew
2
Dahana, Wirawan Dony
2
Deighton, John
2
Dhar, Sanjay K.
2
Elshiewy, Ossama
2
Feinberg, Fred M.
2
Foxall, Gordon R.
2
Franses, Ph.H.B.F.
2
Gerber, C.
2
Givon, Moshe
2
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Institution
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University of Stellenbosch. Faculty of Economic and Management Sciences. Dept. of Business Management.
4
Erasmus University Rotterdam, Econometric Institute
3
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
2
Tilburg University, Center for Economic Research
2
Université Paris-Dauphine (Paris IX)
2
Agricultural and Applied Economics Association - AAEA
1
Department of Resource Economics and Environmental Sociology (REES), University of Alberta
1
EconWPA
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
European School of Management and Technology (ESMT)
1
Graduate School of Economics, Osaka University
1
International European Forum on Innovation and System Dynamics in Food Networks
1
Sonderforschungsbereich 373, Quantifikation und Simulation ökonomischer Prozesse, Wirtschaftswissenschaftliche Fakultät
1
Tinbergen Institute
1
Tinbergen Instituut
1
Université Paris-Dauphine
1
Vanderbilt University Department of Economics
1
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Published in...
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Marketing Science
49
Journal of business research : JBR
5
Management Science
5
Quantitative Marketing and Economics
5
Econometric Institute Report
3
Econometric Institute Research Papers
3
MPRA Paper
3
Discussion Paper / Tilburg University, Center for Economic Research
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
SFB 649 Discussion Papers
2
Schmalenbach Business Review (sbr)
2
Tinbergen Institute Discussion Papers
2
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
1
2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria
1
AStA Advances in Statistical Analysis
1
African journal of economic and management studies : AJEMS
1
Applied economics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
CESifo Working Paper
1
CESifo working papers
1
Computational Statistics
1
Discussion Paper
1
Discussion Papers in Economics and Business
1
Discussion paper / Tinbergen Institute
1
Discussion papers / CEPR
1
Dissertation Series CentER
1
ERIM Report Series Research in Management
1
ESMT Research Working Papers
1
ESMT Working Paper
1
ESMT working paper
1
Economics Papers from University Paris Dauphine
1
Economics Thesis from University Paris Dauphine
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
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Source
All
RePEc
100
ECONIS (ZBW)
54
BASE
11
USB Cologne (EcoSocSci)
9
EconStor
8
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1
Hierarchy of consumer demand and industrial development in China and India : a comparison of automobile consumption in Shandong and Tamil Nadu
Ōhara, Moriki
;
Pulikkamath, Ashraf
-
2024
Persistent link: https://www.econbiz.de/10014486827
Saved in:
2
The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion
brand
choice
intention: Empirical evidence from Germany
Vogel, Henrik
-
2023
The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...
Persistent link: https://www.econbiz.de/10014426911
Saved in:
3
The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion
brand
choice
intention : empirical evidence from Germany
Vogel, Henrik
-
2023
The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...
Persistent link: https://www.econbiz.de/10014420290
Saved in:
4
Identifying State Dependence in
Brand
Choice
: Evidence from Hurricanes
Levine, Julia
;
Seiler, Stephan
-
2022
We analyze structural state dependence in
brand
choice
using variation from brand switching during stock-outs caused by …
Persistent link: https://www.econbiz.de/10013427675
Saved in:
5
Identifying state dependence in
brand
choice
: evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
-
2022
We analyze structural state dependence in
brand
choice
using variation from brand switching during stock-outs caused by …
Persistent link: https://www.econbiz.de/10013342887
Saved in:
6
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Majeed, Salman
;
Kim, Woo Gon
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 328-339
Persistent link: https://www.econbiz.de/10014519756
Saved in:
7
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
8
Reidentification risk in panel data : protecting for k-anonymity
Li, Shaobo
;
Schneider, Matthew J.
;
Yu, Yan
;
Gupta, Sachin
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1066-1088
Persistent link: https://www.econbiz.de/10014383702
Saved in:
9
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and
brand
choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
10
Identifying state dependence in
brand
choice
: evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
- In:
Marketing science
42
(
2023
)
5
,
pp. 934-957
Persistent link: https://www.econbiz.de/10014393385
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