Weiler, Anna-Katharina; Mühlbäck, Klaus; … - In: Digitale Transformation des Marketing, (pp. 109-122). 2018
-Channel-Ansatzes einschließlich einer Verbindung von Offline- und Onlinehandel, z.B. durch sog. Click-and-Collect-Konzepte. Dieser Prozess der … implementation of the Omni-channel approach including the linkage of offline and online retail, for example through a click and … collect concept. This digital transformation is aiming to offer the customer a neatless and consistent customer experience …