Fernandes, Smirna Marques Felinto da Silveira; Aires, … - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-9
McGrath introduced a new strategic perspective based on the concept of transient competitive advantage by taking into … in the transience scope based on the Transient Competitive Advantage Model (TCAM). In order to do so, a case study was …