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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
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Ünal, Duygu Aydın
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Oktay, Büşra
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Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
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2021
Persistent link: https://www.econbiz.de/10012492210
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