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Search: subject:"customer data"
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Subject
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Kundendaten
244
Customer data
218
Beziehungsmarketing
77
Relationship marketing
77
Consumer behaviour
64
Konsumentenverhalten
64
Datenschutz
62
Data protection
58
Data Mining
29
Deutschland
29
Germany
27
Computer-assisted marketing
26
IT-gestütztes Marketing
26
Kundenmanagement
26
Data mining
25
Marketing
23
Online-Marketing
21
Price discrimination
20
Big Data
19
Customer analysis
19
Electronic Commerce
19
Kundenanalyse
19
Preisdifferenzierung
19
Theorie
19
Theory
19
USA
18
United States
18
Customer Data
16
Direktmarketing
16
Internet marketing
16
Price Discrimination
16
Business model
15
E-commerce
15
Kundendatenbank
15
Social Web
15
Social web
15
Datenanalyse
14
Datenerhebung
14
Geschäftsmodell
14
Marketingmanagement
14
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Online availability
All
Undetermined
90
Free
62
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Book / Working Paper
169
Article
132
Journal
2
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Article in journal
83
Aufsatz in Zeitschrift
83
Aufsatz im Buch
44
Book section
44
Working Paper
37
Graue Literatur
36
Non-commercial literature
36
Hochschulschrift
34
Arbeitspapier
28
Thesis
22
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
7
Dissertation u.a. Prüfungsschriften
7
Case study
4
Fallstudie
4
Guidebook
4
Ratgeber
4
Conference paper
3
Konferenzbeitrag
3
Interview
2
Statistics
2
Statistik
2
Amtliche Publikation
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Lehrbuch
1
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1
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1
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Language
All
English
200
German
86
Undetermined
16
French
1
Italian
1
Polish
1
Author
All
Sapi, Geza
12
Baye, Irina
9
Hasnas, Irina
7
Suleymanova, Irina
7
Jentzsch, Nicola
5
Schwarz, Torsten
5
Vasserman, Shoshana
5
Ali, S. Nageeb
4
Lewis, Gregory
4
Saarijärvi, Hannu
4
Baker, Scott R.
3
Baugh, Brian
3
Becker, Jan U.
3
Berg, Kristi
3
Fader, Peter
3
Haag, Nils Christian
3
Klein, Deanna
3
Kleindienst, Dominikus
3
Kuusela, Hannu
3
Laussel, Didier
3
Plangger, Kirk
3
Reimer, Kerstin
3
Resende, Joana
3
Schupp, Robin Philip
3
Baker, Scott
2
Banasiewicz, Andrew D.
2
Bellis, Emanuel de
2
Braun, Gabriele
2
Breitner, Michael H.
2
Burbary, Ken
2
Burghartz, Pia Teresa
2
Bölzing, Dieter
2
Bünte, Claudia
2
Choe, Chongwoo
2
Cong, Jiajia
2
Corduan, Anja
2
Dorfer, Laura
2
Dyché, Jill
2
Eggensperger, Jim
2
Eigler, Joachim
2
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Institution
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät
5
Haufe-Lexware GmbH & Co. KG
2
Verlag Dr. Kovač
2
marketing-Börse GmbH
2
Data & Marketing Association
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Direct Marketing Association
1
Friedrich-Ebert-Stiftung
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
MITP Verlags-GmbH & Co. KG
1
OECD
1
Shaker Verlag
1
Springer Vieweg
1
Taylor and Francis
1
Taylor and Francis.
1
Uni-Edition GmbH
1
Universität Siegen
1
Westfälische Wilhelms-Universität Münster
1
Zentrum für Technologiefolgen-Abschätzung <Bern>
1
epubli GmbH
1
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Published in...
All
SpringerLink / Bücher
8
NBER working paper series
7
DICE Discussion Paper
6
DICE Discussion Papers
5
DICE discussion paper
5
Research
5
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
Electronic markets : the international journal on networked business
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Psychology & marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
HMD : Praxis der Wirtschaftsinformatik
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Management science in hospitality and tourism : theory, practice, and applications
2
Medienmanagement und E-Business
2
NBER Working Paper
2
Pervasive advertising
2
Schriften zum innovativen Marketing
2
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Source
All
ECONIS (ZBW)
266
USB Cologne (EcoSocSci)
16
RePEc
11
EconStor
9
BASE
1
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81
Retail credit scoring using fine-grained payment data
Tobback, Ellen
;
Martens, David
-
2017
Persistent link: https://www.econbiz.de/10011811966
Saved in:
82
Intelligent assistance systems for marketing decisions
Dogaru, Mirela
;
Stoica, Dumitru Alexandru
;
Vânceanu, …
- In:
Improving business performance through innovation in …
,
(pp. 70-82)
.
2020
Persistent link: https://www.econbiz.de/10012123533
Saved in:
83
Wizualizacja danych i analiza ryzyka
Trzpiot, Grażyna
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012231499
Saved in:
84
Content bubbles : how platforms filter what we see
Gómez-Aguilar, Antonio
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 338-350)
.
2020
Persistent link: https://www.econbiz.de/10012237418
Saved in:
85
Die Verarbeitung personenbezogener Daten durch Unternehmen zur Eindämmung der COVID-19-Pandemie
Lutz, Holger
;
Born, Tobias
- In:
Der Betrieb
73
(
2020
)
22
,
pp. 1162-1167
Persistent link: https://www.econbiz.de/10012242468
Saved in:
86
When data creates competitive advantage... : ...and when it doen't
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10012163254
Saved in:
87
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
88
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
89
Die Daten-Illusion
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
3
,
pp. 42-49
Persistent link: https://www.econbiz.de/10012164482
Saved in:
90
The use and value of social network information in selective selling
Momot, Ruslan
;
Belavina, Elena
;
Girotra, Karan
-
2016
Persistent link: https://www.econbiz.de/10011595401
Saved in:
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