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Search: subject:"measurement model"
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"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
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2
Measuring operational excellence performance : a mixed-methods conceptualization and application in pharmaceutical quality control laboratories
Köhler, Stephan Alexander
-
2019
concludes in an operationalized performance
measurement
model
(PMM). Additionally, this stage yields in research propositions …
Persistent link: https://www.econbiz.de/10012170833
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