Khalil, Muhamad Luqman; Norzalita Abd Aziz; Long, Fei; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-11
views, this research also examines the interplay among BDAC, organizational agility, marketing and organizational …-rated hotels in Malaysia, BDAC positively impacts organizational agility, marketing and organizational innovations, and firm … performance. Likewise, organizational agility positively impacts firm performance, marketing and organizational innovations. The …