Rodepeter, Elisa; Gschnaidtner, Christoph; Hottenrott, Hanna - 2023
) in companies leads to better decision-making andhence performance. Based on a large, representative set of start-ups in … longer-term performance measures. We investigate the effect of adopting BDA on the new ventures' cost structure, sales … advantage in terms of the classical short-term performance measures. BDA adoption is rather associated with greater sales …