von Corswant, F.; Wynstra, Wynstra, J.Y.F.; Wetzels, … - Erasmus Research Institute of Management (ERIM), … - 2003
innovation strategy and customer development commitment are seen as the antecedents of supplier product development activity … strategic focus on innovation not only have a direct impact on (actual) supplier product development activity, but that there is … developing a more extensive conceptual framework for understanding supplier product development activities, some managerial …