Gerwin, Donald; Barrowman, Nicholas J. - In: Management Science 48 (2002) 7, pp. 938-953
Integrated Product Development (IPD) creates overlap and interaction between activities in the new product development … process and, because this increases the need to coordinate, compensates through other aspects of the new product development … managing new product development, this paper's general aim is to evaluate the research that has been conducted on it. Our three …